Friday, May 25, 2012: 02:29:44 PM

TJCD Poll Feature

Preference for web to meet real estate needs

The perspective of people looking to shop for homes has changed as the importance of doing detailed online research has gone up

With the Internet fast becoming the medium of interaction between companies as well as their customers, it has become impossible to deny the importance of this highly effective mode of communication. Even the Indian real estate sector, one of the major contributors to the country’s economy, has not been left far behind. Adoption of internet as a medium to enquire about properties and other details related to the real estate market has increased over the last few years.

 
In a recent study conducted by ConstructionBiz360, all 100% respondents felt that consumer awareness on going online to meet real estate needs has increased in recent times.
 
Experts speak
 
According to Vikas Malpani, co-founder of CommonFloor.com, an online real estate service provider, the consumer awareness about the Internet has certainly been on the higher side. In a statement, he said that owing to the growth in economy, people have been increasingly moving out of their home and the reach of internet has also gone up. The perspective of people looking to shop for their homes has also seen rapid change with more and more people looking to do some detailed research online before taking any final decision on buying a property. 
 
Shajai Jacob, marketing head at Jones Lang LaSalle India says that for real estate developers, especially the smaller ones, it is important to think “out of the box.” He also puts special stress on the web based part of the sales.
 
Mr Jacob adds, “Rather than delegating inquiries to underlings, one can personally take telephone calls, use his personal email ID to answer mail and take time off to explain some of the technicalities of the property market to prospective customers. Buyers respond favourably to such personal attention by a developer.”
 
With the emergence of a strong youth community with higher disposable income, the growth of the real estate sector has gone up significantly and is expected to grow further.
 
Sambuddha Sengupta
 

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