Anil Jain, Director, Anil Properties is the guiding force behind the success of his company, which he established in 1984. The Noida-based company is a leading real estate consultancy services provider for the commercial as well as the residential sector in the National Capital Region (NCR). Mr Jain with his sheer dedication and fortitude has led the company on an upward growth trajectory since the last 25 years.
Soon after completing his post graduation in Noida in 1983, Mr Jain conducted a market survey to understand the prospects of setting up a real estate company in the region. He discovered a huge potential for developing one of the best industrial townships in the city. Thus, he started a small company in greater Noida called Anil Associates, which later came to be known as ‘Anil Properties’.
Testing the waters
Mr Jain considers it important to undertake a comprehensive market research before foraying into a new industry. He believes that analysing the market is of utmost importance before bootstrapping a business. In order to gain a first-hand experience in the realty market, he decided to associate himself with a firm which was engaged in the same line of business.
Several consultations with property agents helped him understand the economics of the realty business. These interactions helped him gain an in-depth knowledge about the real estate sector and the laws and procedures of the Noida authority governing the same.
Like most budding entrepreneurs, Mr Jain had to face his share of hiccups in the initial years. He feared that if he fell short of collateral or equity investment, the banks would be reluctant to lend him. He refused to borrow money from family and friends. Nevertheless, he managed to raise adequate funds through loans from venture capitalists and financial institutions.
Building a relationship
Mr Jain knows that buying or selling property is one of the most significant financial decisions for a common man. In order to ensure a smooth transaction, interested parties often hire real estate brokers or agents to help them get the best deal. This is precisely where Anil Properties excels.
Mr Jain believes that revenue leakages might result due to wrong pricing strategies. Hence, as a real estate agent, he has ensured that the services rendered by his company are neither under nor overpriced since this might result in significant losses for his business.
Mr Jain’s proactive approach has helped the company scale newer heights. According to him, “We believe in setting high standards of excellence to ensure that the process of signing a property deed becomes a pleasurable experience for our clients. For this, our agents strive to reduce the stress and anxiety often associated with real estate transactions and guide our customer every step of the way to ensure complete satisfaction.”
Mr Jain feels that if a company is committed to fulfilling its customers’ needs, it can build long-term relations with them. He therefore emphasises on winning his clients’ confidence to secure repeat business.