Tuesday, March 10, 2009: 05:51:23 PM

TJCD Personality of the fortnight

Scaling up the ladder of success — P Sreedharan, Sreerosh Properties Pvt Ltd

P SreedharanP Sreedharan, Director, Sreerosh Properties Pvt Ltd, has made a mark in the real estate industry in India. His dedication and passion to work has taken his Chennai-based company to new heights. Today, Sreerosh Properties is engaged in the construction work of commercial as well as residential projects. It also provides consultancy services in the real estate sector.

Stepping stone

The real estate industry in India has always been a thriving sector attracting many potential investors. When Mr Sreedharan was contemplating entering the industry, the property boom was opening a plethora of opportunities for realtors across India. Mr Sreedharan believed that the real estate sector could facilitate huge investments in the near future. Hence, after completing his Masters degree in civil engineering from Indian Institute of Technology-Madras (IIT Madras), he made inroads into the real estate sector. Mr Sreedharan started his career through a partnership with M/s TCR Constructions, a Chennai-based real estate and property development company. After working for 5-6 years with TCR Constructions, Mr Sreedharan laid the foundation stone of Sreerosh Properties Pvt Ltd in 1994.

Overriding obstacles

Forging a path towards professional success was not easy for Mr Sreedharan. Challenges like catering to the diverse customer needs, overcoming financial crisis, delivering quality service and ensuring timely completion of projects were initial difficulties for Mr Sreedharan. He had to make sure that the company remained at the forefront of cutting edge technology to stave off competition. That apart, he had to identify the key areas of improvement and adopt a professional approach to clinch more business deals. Convincing prospective buyers about the potential benefits was another challenge in this spectrum. However, Mr Sreedharan’s civil engineering background helped him tackle the challenges while dealing in residential, commercial and lifestyle projects.

Taking business to greater heights

Maintaining ethical practices to create an atmosphere of trust, perfection and smooth business transaction are Mr Sreedharan’s priorities as an entrepreneur. “In order to achieve success, it is important to form a skilled team of project managers, planners and land negotiators who would be responsible enough to run the company efficiently,” believes Mr Sreedharan. He feels that through collective efforts and dedicated workmanship, the company has attained greater heights. Today, it has an extensive portfolio of 40 contemporary commercial, residential and lifestyle projects spread over 5,00,000 sq ft in Chennai. There are several projects in the pipeline in Kerala as well.

Diversifying business

Mr Sreedharan, a man of strong principles, has built a reputation for being an honest builder. Since the inception of his company, he has constantly upgraded his business to offer seamless services to the clients. His wide-ranging experience in the real estate segment has made him an expert in gauging untapped opportunities for growth. With such business ideals, he decided to foray into the domain of consultancy services a few years ago. Consequently, he diversified his business by providing legal consultation in real estate transactions, interior designing and architecture, renting of flats, payment of property tax, etc.

Looking forward

Mr Sreedharan’s belief remains steadfast even in the face of recession. He is strong in his business dealings and plans further expansion of his business. His plans include completion of projects in Kannur, Calicut and Tellicherry. In his words, “I want my company to reach greater heights and become one of the leading realty companies in India.”

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