Wednesday, December 21, 2011: 11:34:11 AM

TJCD Company Review

Disha Direct: Driven by innovation

Innovation, individuality, integrity and customer satisfactions are the four aspects that give Disha Direct an edge over its competitors

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Incepted in 2003, Disha Direct Marketing Services Private Ltd has emerged as the pioneer of ‘second homes’ concept in India. Its four pillars — ideas, innovation, people and technology — have helped the company carve a niche in the Indian real estate segment.

The company enjoys a strong foothold in Maharashtra, with projects across cities such as Mumbai, Thane, Pune, Nashik, Nagpur, Alibaug, Shahpur, Karjat, Lonavala and Wada, to name a few. So far, the company has completed 24 projects and has 20 current projects.
The company envisages becoming the best, most innovative and professionally managed real estate service organisation.
Location & Reach
Disha Direct is based in Thane, Maharashtra. The company operates through 10 offices in western India and two international offices in New York and Dubai.
Line of Business
The company’s line of business includes a wide spectrum of real estate services, which range from offering residential properties in cities to second homes away from the city, budget homes within city limits, developed plots, commercial properties to expansive acres of land.
Core Values
The core values are centered on integrity, sincere partnership and customer satisfaction.
The company believes in having complete transparency in dealings, ensuring secure, risk-free, legitimate properties. Driven by its core principles, it aspires to emerge as the ‘most respected’ brand by offering ‘value for money’ and ‘variety’ in three distinct sectors of investments, properties and lifestyle, while catering to every segment of the society
Innovation, individuality, integrity and customer satisfaction are the four aspects that give Disha Direct an edge over its competitors.
The company has received the ISO 9001:2008 certification from BSI India, a subsidiary of British Standards Institution.
Disha Direct boasts of a long client list, with brand-enhancing names such as Urvashi Developers, Nisarga Developers, Apoorva Constructions, Ellora Group, Sai Venkata Group and Tirumala Constructions Pvt Ltd, among others.
Some of the completed projects where Disha Direct has provided realty services are Riverdale and Flora County, Ellora Castle, Gulmohar, Madhuban, Alankapuri and Mathwad Prangan.
The company intends to provide real estate services for a number of projects coming up in Maharashtra, which includes senior citizen living complex at Kamshet, studio apartment & budget housing at Pali & Alibaug, luxury apartment & bungalow at Alibaug and budget plot project at Shahpur and Dhapoli.
To provide customers with end-to-end solutions in three major arenas of real estate — Investments, Properties and Lifestyle — the company has launched ‘Disha Direct My Store’ outlets at Thane, Kandivali, Vashi and Bhayander.
Disha Direct also has an expert led investment advisory division known as Investment Square, which puts forth four varied investment dimensions — promising destination, legitimate property, well-planned & developed project and assured appreciation.
It caters real estate services to NRI customers through the dedicated portal ‘Buy Indian Properties’.
Corporate Social Responsibility
Disha Foundation Trust (DFT) was founded in 2007 and was registered as a public trust to function as a CSR wing of Disha Direct.
Over the years, DFT has taken up various programmes, which are mentioned below:
  • Remedial Education Support Programme
  • Disha Support Programme
  • Disha School Counselling Centre
  • Disha Education Scholarship Support Programme
Founder & Promoter
The Disha Direct Group is promoted by young and dynamic entrepreneur Santosh P Naik. In June 2003, Mr Naik was presented with an opportunity to market a real estate project of bungalows and thus began the group’s journey in the housing industry.
Shareholding Pattern
Disha Direct is a proprietorship firm, where Santosh P Naik and family holds 100% stake.
The annual turnover of the group is around Rs 100 crore.
Not disclosed


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