Thursday, May 24, 2012: 03:33:37 PM


New initiative by AzkoNobel to attract property buyers

For real estate buyers this will be an opportunity of a lifetime because now they can choose any colour combination for their home

The world’s largest global paints and coating company AzkoNobel popularly known as Dulux, has successfully launched its latest initiative named Dulux Colour Schemer. It is a mobile based application and is considered to be the first-of-its-kind in the wall-colour manufacturing industry.

For property buyers looking to add a different flavour to their homes, this will be an opportunity of a lifetime because now they can choose any colour combination for their home without having to go to the store. It will also be good news for the youth of India who have scarcity of time when it comes to shopping for additional accessories for their home.   
This is a unique colour application available on all smart phones, offering the users with the option of choosing from a wide range of colours and products offered by Dulux. This new feature will allow the consumers with the opportunity of creating their own choice of combinations that can be used for home décor and wall paints that can be done within one’s budget anytime from anywhere.
Company speaks
Talking about the launch, Pushkar Jain, the marketing manager of AkzoNobel India says, “We at AkzoNobel India have always endeavoured to provide innovative colour solutions to our customers. The way of the future is to use the power of digitisation. Mobile phones are no longer just means to make calls and send messages but are also used to follow news, watch TV, listen to music, check e-mail and access internet. With the launch of Dulux’s first ever mobile app, we have tried to provide an open access to innumerable colour shades available under the Dulux banner, so that customers can start a paint project from anywhere and at anytime.”
Priyadarshini T, a Chennai resident when asked about her reaction to this new launch said, “It really is an exciting announcement. For people like us who have to attend offices from morning to late night it really will be a boon.”
The application is expected to assist consumers to search for the right Dulux products, product information, application method, and the store from where the paint can be bought.
Sambuddha Sengupta

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