Thursday, May 17, 2012: 03:43:56 PM

TJCD News

Malwa Mirage’s new digitised tiles to boost real estate sales

Besides durability, these tiles also promise to bring in a sense of fresh burst of creativity through the use of technology that everyone looks for while decorating their living spaces

Famous designer tiles manufacturer Malwa Mirage Ceramics Pvt. Ltd has launched its latest offerings in the market, Digital Glazed Ceramic Tiles, which promises to take the digital age a notch higher. These tiles are intricate and picturesque pieces of art and promise to encapsulate beauty like never before.  In order to manufacture these tiles the company is using its own technology, known as Thinkjet.

 
While explaining the features of these tiles, Hussain Tambawala, executive director of Malwa Mirage Ceramics, said “This (Thinkjet) technology allows non-contact printing on glazed surfaces, which leads to extremely high accuracy in printing, in addition to the naturally varying design patterns and high resolution printing. Our unremitting R&D efforts on Thinkjet will lead to better colour management, higher intensity colours and a wide chromatic range, allowing us to print almost any colour.”
 
These tiles have been priced between Rs 80-120 per sq ft and are available in various sizes. One of the key features of these tiles is their longevity. Speaking about this feature, Mr Tambawala said, “These tiles are extremely durable and suitable for all types of areas. The mechanical strength of the tile is very good.”
 
Besides durability, these tiles also promise to bring a sense of fresh burst of creativity that everyone looks for while decorating their living spaces.
 
Fresh inputs
 
For real estate developers across the country looking for some fresh inputs to boost their sales, these innovative tiles could be am ideal option. It will not only give their properties an edge but will also help to increase sales.
  
According to Shajai Jacob, marketing head at Jones Lang LaSalle India, “A brand name does not come from nowhere – a reputed developer’s projects sell well on the basis of reliable construction, imaginative design, the provision of desirable amenities, good project locations and honesty in dealings.”
 
Indeed, Malwa Mirage Ceramics is also moving on this path to win customers.
 
Sambuddha Sengupta

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