Tuesday, May 01, 2012: 11:43:25 AM


New, innovative collections to attract customers towards realty sector

Companies introduce innovative chandeliers and wall coverings to attract customers and boost real estate sales

With the focus shifting towards infrastructure post Union Budget 2012-13, the real estate construction and design sector has gained momentum. Property developers are looking to cash in on the opportunity that is likely to arrive at their doorstep after a period of slowdown in 2011-12.

Keeping an eye on this window of opportunity companies like Great Eastern Home and Ego Wall Décor Pvt. Ltd. are coming up with new and innovative concepts to attract property buyers.
Great Eastern Home’s latest innovation Classic European style Chandeliers is a collection that promises to bemuse the spectators with charm and elegance. These Chandeliers are made in brass with gold wash and colored glass. On the other hand, Ego Wall Décor has come up with its latest collection of wall coverings, which promise to be a treat for the eye.
Companies speak
Speaking of the Italian style inspired bedroom furniture of Great Eastern Home, company store manager Suman Shah said, “The bold and stylish range of Chandeliers will add palatial vintage elegance and finesse to your abode. Each furniture piece created by us boasts of supreme craftsmanship created from international quality material that spells grandeur and exudes a sense of grace and style.”
Sandeep Agarwal, director of Ego Wall Décor, said, “Our unique selection is designed by the inimitable Architects Paper from Germany. Made available through Ego Wall Décor in India, the series is an eclectic blend of corded and stubbed textile material.”
These new concepts are all part of an attempt to revive the so far stagnant real estate sector. Real estate giants like DLF have been projecting huge revenue losses over the last quarter. The sector contributes to almost 5% of India’s GDP growth and thus this kind of a lull has appeared to be a reason of major concern for the government. However, the sector has also witnessed major investment from foreign companies over the last 1 year. Now with companies like Great Eastern Home and Ego Wall Décor showing interest by coming up with new and innovative products and design, the future for real estate looks bright.  
Sambuddha Sengupta

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